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Marketing programs

Pick your path to pipeline.

Five tiers. One goal: get you in front of the right agencies with the right materials so you can start winning contracts.

Explore the programs
BUILT AROUND YOUR STAGE01 / 05
Programs built for every stage

Make your next move with purpose.

Whether you’re just getting registered or ready to grow your market presence, there’s a program to meet you where you are.

01Get Certified

Compliance Package

Get certified and positioned correctly from day one. The essential compliance starting point for businesses entering the government market.

  • SAM/DSBS optimization
  • Capabilities statement
  • Certification(s) of choice
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02Get Positioned

Introductory

Build your foundation and start reaching agencies. The essentials to get positioned, get visible, and start your pipeline.

  • Onboarding consultation
  • SAM/DSBS optimization
  • Capabilities statement design (if needed)
  • 1 email campaign (up to 1,000 contacts)
  • Access to GovPath Pro database
  • 3 BD consultations (monthly)
  • 1 custom bid/proposal template
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03Active Pursuit

Advanced

For businesses ready to actively pursue and win contracts. More campaigns, more consultations, and proposal writing support.

  • Onboarding consultation
  • SAM/DSBS optimization
  • Capabilities statement design (if needed)
  • 2 email campaigns (up to 1,000 contacts each)
  • Access to GovPath Pro database
  • Bi-weekly BD consultations (12 total)
  • Proposal writing (up to 3 bids)
  • Contract & incumbent research
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04A year of dedicated support

Full Pipeline

A full year of dedicated BD support. Weekly consultations, more campaigns, more proposals, and teaming opportunities.

  • Onboarding consultation
  • SAM/DSBS optimization
  • Capabilities statement design (if needed)
  • 4 email campaigns (up to 1,000 contacts each)
  • Access to GovPath Pro database
  • Weekly BD consultations (48 total)
  • Proposal writing (up to 6 bids)
  • Contract & incumbent research
  • Teaming opportunities
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05Your full growth partner

Full Partnership

The full partnership. Unlimited proposal writing, weekly strategy, marketing campaigns, and joint venture support.

  • Onboarding consultation
  • Access to database
  • Weekly capture emails
  • Weekly BD/strategy consultation
  • Proposal writing (unlimited)
  • Master proposal template
  • Contract & incumbent research
  • 4 marketing campaigns (up to 1,000 contacts per blast)
  • Teaming opportunities / joint venture
  • 1 joint venture capabilities statement
Talk through this program
Every contractor starts somewhere

Find the support that fits your stage.

Whether you’re brand new or scaling an existing practice, there’s a path forward. Not sure where to start? Let’s talk through it together.

01

Just Getting Started

You need SAM.gov registration, want to explore certifications, and don’t have a capabilities statement yet.

02

Registered but Not Winning

You have SAM but no bids. You need a pipeline of opportunities and help responding to RFPs.

03

Ready to Scale

You’re winning some but need more volume. You need dedicated capture management and a steady pipeline.

04

Going All-In

You want a full partner handling unlimited proposals, strategy, and joint ventures for the long haul.

Talk through your goals
A disciplined path from readiness to growth

The 5 C’s Framework.

Most businesses jump straight to writing proposals. We start earlier—building your foundation, finding opportunities, and positioning you to compete.

01

Compliance

Registrations, certifications & eligibility. We get you SAM.gov-ready, DSBS-optimized, and certified for the set-asides that fit your business.

02

Concept

Strategy, positioning & materials. We design your capabilities statement, define your target agencies, and map your competitive edge.

03

Capture

Finding & qualifying opportunities. We surface the right bids, track your pipeline, and run contract research on your behalf—with full visibility into every opportunity.

04

Compete

Proposals, pricing & reviews. We write, review, and submit proposals built to score—tailored to each solicitation, never templated.

05

Continue

Performance, renewals & growth. We debrief every win and loss, strategize the next pursuit, and keep your pipeline full.

Hands-on support

Expertise for the work ahead.

From positioning to pursuit, bring experienced support into the parts of the contracting journey where it can make a difference.

01

Proposal Writing

Our team writes and reviews proposals that are built to score high. We handle technical volumes, past performance narratives, management approaches, pricing strategy, and compliance matrices. Every proposal is tailored to the specific solicitation—no templates, no recycled content.

02

Capabilities Statements

Your capabilities statement is your business card in the GovCon world. We create professionally designed, content-optimized documents that highlight your differentiators, core competencies, past performance, and certifications in the format that contracting officers expect.

03

Consulting Calls

One-on-one sessions with experienced GovCon professionals covering capture management, bid/no-bid decisions, business development strategy, agency relationship building, proposal reviews, and market positioning. These are working sessions focused on your pipeline.

04

Outsourced BD

We act as your business development team—surfacing qualified opportunities, tracking your pipeline, and helping you respond. You keep full control, visibility, and transparency into every move we make.

05

Subcontracting Opportunities

Not every contract needs to be a prime award. We connect you with large contractors who need small business subcontractors to meet their goals, helping you build past performance, generate revenue, and develop relationships with primes.

Proposal writing

Have an RFP to respond to?

We don’t just write proposals—we engineer wins. Using the proven Shipley methodology and a disciplined color team review process (Blue, Pink, Red, Gold), we build submissions that evaluators can score high and remember.

Full proposal development, independent Red Team reviews, past performance support, and targeted technical writing—whatever you need to submit with confidence.

Discuss your RFP
Not sure which program is right for you?

Let’s map the right next step.

Book a call and we’ll help you figure out the best fit based on where you are and where you want to be.

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